When objects are derived from books:
"Mo Willems's Pigeon, Jon Scieszka's Stinky Cheese Man, and Jeff Kinney's Wimpy Kid were some of the familiar book characters that greeted the more than 20,000 retailers attending the American International Toy Fair at the Jacob K. Javits Convention Center in New York City from February 13 to 16...."
More at: http://www.schoollibraryjournal.com/slj/home/889374-312/lots_for_librarians_at_new.html.csp
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